Peter DiSilvio
The Personification of Brands on Social Media
Brand personification refers to the techniques used to get customers to think about brands as if they are living things with a...
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Peter DiSilvio
- Mar 23, 2022
- 3 min
The State of SnapChat 2022
SnapChat is the one of the top ten social media platforms on the planet with 433 million monthly active users [1]. Since it's launch in...
Peter DiSilvio
- Mar 23, 2022
- 4 min
Pros and Cons for the Aspiring TikTok Politician
You're looking to run for office and you are at the stage where you are looking to establish your digital footprint. The earlier you...
Peter DiSilvio
- Mar 14, 2022
- 2 min
What is a Deepfake?
Deepfakes are computer generated media in which a person in an existing image or video is replaced with the likeness of another and, in...
Peter DiSilvio
- Mar 10, 2022
- 2 min
Government Liability When Banning Goes Wrong
Banning someone from your social media pages is always dangerous when you are a government official, even more so when you hold a page...
Peter DiSilvio
- Mar 8, 2022
- 2 min
The Importance of Social Media Curation
We hear a lot about people saying social media is toxic and filled with political bickering but what if I told you it did not have to be...
Peter DiSilvio
- Mar 7, 2022
- 4 min
What Metrics Can You Count on?
Many of the big social media giants give their users access to a wide variety of tools to assess their own audiences. However, which...
Peter DiSilvio
- Mar 2, 2022
- 4 min
Another Public Figure Tries and Fails to Ban Users
In the 2019 case of Davison v. Randall, the United States Court of Appeals for the Fourth Circuit once again considered the question of...
Peter DiSilvio
- Feb 25, 2022
- 4 min
How to Lose Your Social Media Accounts As Soon As You Leave Office: A Warning
Let's pretend you were just elected to office. You have become a town councilman or a county legislator or you are on your way to...
Peter DiSilvio
- Feb 23, 2022
- 3 min
The Weaponization of Wikipedia
Just over a decade ago some associates and I took over the social media of an aspiring politician. We outlined an aggressive new media...
Peter DiSilvio
- Feb 16, 2022
- 2 min
What About Fake Accounts?
Shell accounts. Sock Puppets. Fakes. These are just some of the terms used for fake social media accounts; an account with a name and...
Peter DiSilvio
- Feb 15, 2022
- 4 min
Politicians, Block People At Your Peril
For over a decade my associates and I have argued over how to deal with problematic followers on social media. The issue is especially...
Peter DiSilvio
- Feb 14, 2022
- 3 min
Are Your Pancakes Watching You and Other Fun Questions
COVID has changed many things about our way of life. Masks have become common, going to the movies has become rare, and hugs are few and...
Peter DiSilvio
- Feb 11, 2022
- 3 min
Political Best Practices For Whatsapp
Across the developing world WhatsApp has become a must have for aspiring politicians and their campaigns. This begs the question can we...
Peter DiSilvio
- Feb 9, 2022
- 3 min
Parasocial Relationships in the Age of Social Media
Social media might be the most powerful tool that has ever fallen into the hands of marketers but what decides which brands or...
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