Founded in 2006 at the birth of social media, few platforms have had as large a cultural impact as Twitter. Yet, one has to wonder if its im

The world is changing by the minute and one of the industries most in flux is the social media sector.

Parler is one of a litany of tech companies, referred to as alt-tech companies, that have been born of the Trump era. Launched in 2018 and l

The "Overton Window" refers to the range of acceptable ideas in politics that an individual can advocate for without the fear of...

All that’s old is new again with the rise of the new messaging app, Telegram! While you can still send someone an old school telegram, a...

The right to be forgotten, broadly explained, is the right to request commercial websites that gather and share personal information for...

Eagle-eyed pizza enthusiasts may have noticed a recent addition to the 5th most popular Food & Drink app in the world. The Domino's app,...

Brand personification refers to the techniques used to get customers to think about brands as if they are living things with a...

Last week the officials in the European Union agreed on wording for the Digital Markets Act which seeks to reign in and control tech...

Sock puppets. Shells. Astroturfing Accounts. Fake accounts, no matter the name, have existed since before social media but they are...

Earlier this week the Supreme Court declined to hear the matter of Doe v. Facebook wherein the Plaintiff was accusing Facebook of being...

Many of the big social media giants give their users access to a wide variety of tools to assess their own audiences. However, which...

Society is built on assumptions we make about each other and how the average citizen will behave in a given circumstances. Whether we are...

You have the right not to post! Anything you post can and will be used against you in a court of law! There are a lot of misconceptions...

Google controls a staggering 87.8% of the search market in the United States of America [1]. That means almost 9 out of every 10...

Shell accounts. Sock Puppets. Fakes. These are just some of the terms used for fake social media accounts; an account with a name and...

COVID has changed many things about our way of life. Masks have become common, going to the movies has become rare, and hugs are few and...

Social media might be the most powerful tool that has ever fallen into the hands of marketers but what decides which brands or...