Peter DiSilvioMar 28, 20223 minThe Personification of Brands on Social MediaBrand personification refers to the techniques used to get customers to think about brands as if they are living things with a...
Peter DiSilvioMar 25, 20222 minEU Reigns in Big Tech Last week the officials in the European Union agreed on wording for the Digital Markets Act which seeks to reign in and control tech...
Peter DiSilvioMar 24, 20223 minHow To Spot A Fake Account Sock puppets. Shells. Astroturfing Accounts. Fake accounts, no matter the name, have existed since before social media but they are...
Peter DiSilvioMar 23, 20223 minThe State of SnapChat 2022SnapChat is the one of the top ten social media platforms on the planet with 433 million monthly active users [1]. Since it's launch in...