Brand personification refers to the techniques used to get customers to think about brands as if they are living things with a...

Last week the officials in the European Union agreed on wording for the Digital Markets Act which seeks to reign in and control tech...

Sock puppets. Shells. Astroturfing Accounts. Fake accounts, no matter the name, have existed since before social media but they are...

SnapChat is the one of the top ten social media platforms on the planet with 433 million monthly active users [1]. Since it's launch in...